|
A.K.
Naik is based in Bombay and involved in Advertising, Business
development,
Public
Relations and Brand/Image Communication.
He
started his career as a freelance journalist, contributing to
reputed publications
throughout
India. Later ventured into advertising and copy writing. Here he
was able
to
use his creative writing skill for advertising copy, corporate
films, commentaries,
speech
writing., papers for seminars, newsletters, house journals, annual
reports ,
pre-qualification
documents etc.
After
a few years into advertising, started his own ad agency offering
PR. and business
communication
services. Here he was able to handle ad campaigns, image and
brand
communication
for various clients.
Presently,
besides managing the ad agency, owns and edits an online magazine
on the
net
for Indians and NRIs. And occasionally contributes to publications
etc. Has published
one
book, a collection of poems.
Professional
Skills
Business
Communication : through print and audio-visual
Media
Services……: Editing, Rewriting, Event Reporting,
Features, Interviews, Space
Selling
Corporate
Media Relation.: Press Releases, Press Meets, House Journals &
Newsletters.
Advertising………………:
Copywriting, Visualizing & Conceptualizing
Creative
Writing…………: Contribution to various publications.
Manuscripts & ghost-Writing.
Internet…………………..:
Designing & Hosting of Websites and CD Presentations.
Experience
Journalist
– turned – copywriter – turned Advertising, Media and PR
person.
Excellent
Communication skills, acquired by practice over the years.
Innovative ideas
(creative
skills), understanding clients have helped in planning and
executing Business
Promotion
and PR strategies.
Believes
in fostering growth through innovation and a touch of imagination.
In
the initial years, worked in Godrej Soaps Ltd. in their Commercial
dept. for a few
months
and later undertook freelance copywriting for ad agencies like
Axis Advertising,
etc.
Involved
in Advertising, Business Communication and PR vis-à-vis media
since last 20
Years.
Interacting
with the Marketing/Sales Managers, Production Chief and the
Directors of
Companies.
Over
the years, handled the Business Promotion of many big and small
companies in
and
out of Bombay, ranging from Rubber manufacturers, to Electrical,
to Material
Handling
to Industrial Products and Services.
The
scope of work covers Strategy and Media Planning, Budgeting ,
Creative work
and
Execution.
Press
advertisements in newspapers, magazines and Technical
publications.
Image
building and Brand building exercise.
Conceptualizing
and making of Corporate Video Films.
Designing
and Hosting of Websites and CD presentations.
Participating
of Clients in International Trade Fairs & Exhibitions.
Arranging
Press Meets and organizing get-together in Five Star Hotels.
Visiting
Plants of Companies for on the spot reporting and also compiling
the
copy for promotional material, etc.
Undertaken
PR (Media – Press Releases) for accredited Ad. Agency
Multi-media
Aquarius for their client , Heinz India Ltd., Bangalore.
Creative
Writing
Creative
Writing (Commercial & Technical) for Ad. Copy, Press Releases,
Web
Content, Promotional Literature ( Folder, Brochure, Leaflet and
other
Presentations).
Assignments
Apart
from the various assignments undertaken in advertising, business
communication
and Public Relations over the years: Recently
involved as a writer -Research Consultant
for The Astronessy
Research Foundation, Mumbai. Engaged
in a scientific and
technological project and also writing the
manuscript to be ultimately published into a
book. PR
& Media communication consultant for IEEE, Bombay Chapter
organised 2 day
Seminar on IT- The Change Agent, held at Taj
President, Mumbai.
Contact
Email : akn929@yahoo.com
..................................................................................................................................................
|